Our client, a new employer review platform, set out to offer honest insights and transparent feedback about workplaces.
When they partnered with us for link building, their website had zero authority — a completely fresh start. Our goal was to create a strong, clean, and natural link profile to help them build credibility in a highly competitive niche.
After a year of consistent, strategic work, the site achieved massive organic traffic growth and now ranks for a wide range of valuable keywords.
💡Strategy
We quickly realized the challenge — competing against giants like Glassdoor and Indeed meant we needed a smart, sustainable link building strategy to stand out.
How we Built Links
The Results
In addition, we helped push the number of high-quality referring domains to competitive levels – Earning links from over 1500 sites and taking the domain rating from a lowly DR 3 all the way up to DR 53.
Final Word
This was one of our most challenging projects in recent years due to the highly competitive nature of the career and job industry, dominated by major players who have been established for decades.
However, this project proved that with unique, insightful content and high-quality niche-relevant backlinks, it’s entirely possible to rise as a true contender — even in the most saturated markets.